Sports Marketing Platform2025 - Present

RallyVerse

Sports Marketing & Community Growth Infrastructure Platform

The Problem

Grassroots sports event organizers and academies struggle with player acquisition, sponsorship visibility, manual UPI payment verification, and participant retention outreach.

Why I Built It

While organizing events and engaging with local sports academies, I saw that tournament directors were spending hours manually verifying payment screenshots over WhatsApp and managing registrations on spreadsheets. RallyVerse was built to automate grassroots sports marketing and community management.

The Solution

Engineered a sports marketing web infrastructure platform providing dedicated tournament landing pages, automated UPI payment screenshot verification, organizer dashboards, and participant outreach channels.

Architecture & Pipeline Design

Tournament Page Engine: Dedicated marketing pages with instant category selection

Payment Verification Workflow: UPI payment screenshot upload with organizer review dashboard

Participant Notification System: Automated approval/rejection emails and event reminders

Check-In & Attendance System: Live event-day check-in dashboard with CSV export

Key Engineering & Product Challenges

Building a reliable UPI payment verification workflow that accommodates varied payment screenshot formats

Ensuring low-latency check-in operations during peak event-day mornings with hundreds of simultaneous players

Creating an intuitive organizer dashboard that requires zero technical training for tournament directors

Key Trade-Offs & Design Decisions

Architected clean Next.js server components for instant tournament page loading

Prioritized mobile-first UX for both players registering on smartphones and organizers running check-in on tablets

Integrated automated transaction notification loops to eliminate manual WhatsApp follow-ups

Technologies & Tools

Next.jsNode.jsExpressAuthenticationEmail AutomationUPI WorkflowAnalytics

Future Roadmap & Next Version

Live match scoreboards and court assignment tracking for tournament attendees

Academy subscription management for recurring training programs

Sponsorship marketing placement analytics for tournament sponsors